It was a sleek upgrade; modern and posh with an upscale feel not typically found in Alabama based establishments. Previously Vintage Wine and Cigars, the addition of a fully stocked bar and kitchen realized the long time ambition for the business: an all-encompassing full service lounge experience. Already the most exclusive wine and cigar vendor in North Alabama, Vintage Cigar Lounge introduced a world class selection of Scotch, whiskey, and bourbon, along with a meticulously developed cocktail program. Ready to showcase their new concept to the world, Vintage Cigar Lounge approached me to create visuals to support the lavish new brand. I collaborated with co-owner and General Manager Alka Chain to develop a two-tiered communications strategy to reach new customers, while engaging existing patrons through curated email campaigns. Over the course of several months, we were able to curate in house events that exceeded attendance projections based on the feedback from this patron outreach. If there was ever a question of which establishment represented the central hub of cigar culture in Alabama, Vintage Cigar Lounge soon cemented its place as the premiere establishment.